Melania Trump’s meme coin, MELANIA, saw an explosive 76% surge in value after Binance announced it would provide trading support for USDT-based perpetual contracts for the token. The meme coin, which was launched on Binance with Tether (USDT) as its base, began trading on Jan. 20, 2025, at 09:30 UTC, offering leverage of up to 25x.
Binance’s move comes just two days after the launch of its TRUMPUSDT perpetual contracts on Jan. 18, 2025. The platform confirmed in a Jan. 20 announcement that it would settle the MELANIAUSDT contracts in USDT, with a tick size of 0.001 and financing rates ranging from +2.00% to -2.00%, with funding fees recalculated every four hours.
The announcement immediately sparked a dramatic price spike for MELANIA, which soared as high as $13.06 in mere minutes before stabilizing at $12.59. The launch also followed similar moves by exchanges like Bitget and ByBit, which introduced perpetual contracts for both MELANIA and the TRUMP meme coin.
Since its debut, MELANIA has gained substantial traction, with a trading volume surpassing $40 billion and a fully diluted market valuation of nearly $60 billion. The meme coin’s market cap stands at $1.8 billion, marking an increase of $300 million since Binance’s announcement.
Meanwhile, the TRUMP meme coin, despite its initial buzz, has seen a stagnant market cap of $11.7 billion, with minimal movement. TRUMP has suffered a $7.5 billion loss following the launch of MELANIA.
In a notable move, one trader capitalized on MELANIA’s debut by converting $680,000 in Solana into a staggering $30.4 million, purchasing 5.2 million MELANIA tokens at $0.13 each. With roughly 2.5 million tokens still in his possession, the trader’s holdings are now valued at around $30 million.
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