Swedish digital asset manager Virtune has announced a strategic partnership with Polkadot Network to enhance the visibility of its Staked Polkadot Exchange-Traded Product (ETP) throughout the Nordic region. This collaboration aims to raise awareness of Virtune’s ETP, which was listed on Nasdaq Stockholm in January 2024, allowing investors to access Polkadot (DOT) through a regulated and physically backed framework.
The Virtune Staked Polkadot ETP offers a 1:1 exposure to Polkadot, complemented by staking rewards that provide an additional 4% annual yield before fees. This regulated investment vehicle is accessible to both institutional and retail investors across Sweden, Finland, Norway, and Denmark.
According to Virtune’s CEO, Christopher Kock, the partnership will support a marketing campaign designed to educate potential investors about Polkadot’s blockchain technology and the associated investment opportunities. The campaign will include educational materials, outdoor and digital advertisements, as well as large-scale events to showcase Polkadot’s capabilities and the investment potential of DOT. It will particularly emphasize Polkadot’s advancements in decentralized finance, gaming, real-world assets, and artificial intelligence.
Kock expressed enthusiasm about the collaboration, stating, “Following a long and collaborative process with Polkadot OpenGov, we are both pleased and humbled to have earned the trust of the Polkadot community to lead Polkadot adoption in the Nordic financial market. We recognize a significant knowledge gap in this region regarding Polkadot’s great capabilities, and we are committed to bridging this gap through a comprehensive campaign.”
Virtune’s ETP is backed by Coinbase (NASDAQ) Custody, which facilitates staking directly from cold storage, ensuring that DOT tokens are never sent to third parties. Investors can easily access the product through platforms like Avanza and Nordnet, benefiting from liquidity without any lock-up periods.
The collaboration has also received support from Polkadot’s OpenGov system, which funds ecosystem development through community-approved proposals. As the campaign aims to elevate Polkadot’s profile in the Nordics, Virtune hopes to attract new investors to the blockchain and its expanding array of projects.
Earlier this year, Polkadot streamlined its governance model, allowing for simultaneous voting on multiple issues, all managed directly by the community. This OpenGov system represents a significant advancement in decentralized governance, granting DOT holders complete control over the network without central authority.
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