Crypto exchange Bitget has signed a partnership with La Liga, Spain’s premier football league, becoming its official crypto partner. The “multi-million dollar” agreement was confirmed by Bitget CEO Gracy Chen during an interview with CoinDesk at the Token2049 conference.
The partnership with La Liga could influence Bitget’s ongoing collaboration with football superstar and World Cup-winning Argentine captain Lionel Messi, which is set to end later this year.
“We still haven’t decided how the partnership with Lionel Messi will evolve,” Chen said, adding that the La Liga deal is “slightly cheaper” and offers more flexibility and deeper collaborations. The new partnership allows Bitget to invite star footballers, including Kylian Mbappé, to their events.
The partnership will focus on Eastern and Southeast Asia, as well as LATAM regions, and will last for two years.
La Liga President Javier Tebas emphasized the league’s commitment to digitalization and innovation: “Over the last decade, digitalization and innovation have been among La Liga’s priorities. Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers, and we are committed to it.”
The partnership announcement coincides with Bitget and Web3 investor Foresight Ventures increasing their investment in The Open Network (TON) by $30 million through a deal involving unnamed whales in the TON ecosystem.
Chen also highlighted Bitget’s growth, announcing that the exchange has surpassed 45 million users worldwide. Despite recent challenges, including the arrest of Telegram’s founder in Paris, Chen remains optimistic: “The TON foundation is not losing momentum. We are very bullish.”
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