CARV, the pioneering modular data layer for gaming and AI, proudly announces the final approval of ERC-7231, a groundbreaking protocol poised to revolutionize the landscape of data self-sovereignty. This protocol heralds a new era where users have unparalleled control over their information, enabling them to possess, manage, and contribute their data to both AI systems and data consumers. Through ERC-7231, CARV empowers users to participate in the equitable sharing of generated value, ushering in a transformative paradigm shift in the digital realm.
The Ethereum Community’s endorsement of this standard represents a significant milestone in bridging disparate digital identities, fostering greater cohesion across platforms, and empowering users to own their online history, relationships, and experiences. At its core, ERC-7231 binds multiple Web2 and Web3 identities to a single non-fungible token (NFT), facilitating encrypted aggregation of multi-domain identity data. The result is an innovative “identity of identities” framework that enables self-authentication, social overlapping, and the generation of commercial value from targeted user data.
Victor Yu, Co-Founder of CARV, expressed profound enthusiasm for the transformative potential of ERC-7231, stating, “At long last, this solution breaks down identity silos, rewrites the rules of data ownership, and lays the foundation for a user-owned internet where individuals can have an equitable share in value distribution.”
The protocol offers three pivotal benefits as the digital landscape transitions into the Web3 era. Firstly, its integration with account abstraction wallets facilitates seamless onboarding for both Web2 and Web3 platforms, driving greater adoption. Secondly, by consolidating multiple identities under a unified banner, ERC-7231 promotes enhanced interoperability across diverse platforms and services. Thirdly, users gain unprecedented control over their data, dictating how it is utilized and shared. For instance, users can passively earn rewards when brands leverage their on-chain and off-chain identity information, thereby fostering a symbiotic relationship between users and data consumers.
One notable illustration of ERC-7231’s efficacy is exemplified through CARV ID, which is already empowering over 900,000 users across CARV’s comprehensive gaming ecosystem. By seamlessly integrating with the standard, CARV ID enables users to manage their digital presence with confidence, facilitating a seamless gaming experience while preserving user privacy.
Furthermore, entities like MARBLEX, leveraging CARV’s modular data layer, stand to benefit from access to a rich data source for game and AI development. ERC-7231 serves as the linchpin, stringing together various components to unlock the full potential of data-driven innovation in gaming and AI.
In an increasingly complex landscape marked by app tracking changes and shifting privacy regulations, ERC-7231 emerges as a beacon of empowerment for both users and industry stakeholders. By aggregating, owning, and controlling their identities, users enable gaming and AI companies to leverage zero- and first-party data to create tailored experiences and accurately target gamers.
Electronic Arts’ successful recruitment of Indonesian gamers for its latest game, EA Sports FC Tactical, underscores the tangible benefits of ERC-7231. Utilizing CARV as a primary channel for user acquisition, EA achieved a lower Cost Per Install (CPI) compared to traditional channels, demonstrating the efficacy of aggregated data in enhancing user acquisition strategies.
In conclusion, CARV extends a warm invitation to all user identity solutions to embrace ERC-7231 and embark on a transformative journey towards a new age of identity-aggregated NFTs. With its commitment to privacy, ownership, and control, CARV continues to pave the way for a future where data generates value for all.
About CARV:
CARV stands as the largest modular data layer for gaming and AI, revolutionizing data usage and sharing in these domains. By ensuring privacy, ownership, and control, CARV empowers individuals while providing holistic, high-quality data for gaming and AI development. Through CARV Protocol and CARV Play, the flagship gaming superapp, CARV has registered over 2.5 million users and integrated 700 games, leading the charge towards a data-driven future.
